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The World #NoTobacco Day is an annual awareness day organized by the World Health Organization (WHO) on 31st May, aiming at highlighting the health risks of tobacco use and prompting governments to take actions against smoking. According to the WHO, while tobacco use kills nearly 6 million people each year, approximately 1 country in 3 has minimal or no restrictions at all on tobacco advertising, promotion and sponsorship.

Over the last three years, the WHO has focused on the advertising ban, increased taxation and tackling the smuggling of tobacco products, all of which are actions based on evidence from epidemiological studies. This year, the World No Tobacco Day promotes the implementation of the standardized plain packaging of tobacco products.

Plain packaging is a proven measure that tackles consumption by making tobacco products less attractive to consumers, curbing the use of promotional material on the package, limiting misleading design techniques suggesting that some products are less harmful than others, and increasing the effectiveness of health warnings. The package should bear only the name of the brand and product name in standardized characters and dark colors.

The measure was first adopted in Australia in 2012, where early evidence suggests that it has begun to achieve its public health objectives. Since then plain packaging laws have been passed in France, Ireland and the United Kingdom, while several other countries are evaluating the implementation of such a measure.

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